Latent Semantic Indexing

What is Latent Semantic Indexing (LSI)? The contents of a webpage are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page. LSI looks for synonyms related to the title of your page. For example, if the title of your page was “Classic.. read more →

Do Small Businesses Really Need SEO?

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. That’s right, folks: I said marketing. While SEO has been painted as some sort of black-magic secret that requires an internet illuminati membership to learn the ways of, at its core, it is a marketing method. SEO’s unfair characterization as.. read more →